Nuestro querido Director General, Jordi Muntañola, con motivo de la publicación del libro “35 aniversario. Sport la historia continúa”, nos cuenta en una entrevista su experiencia con el diario a lo largo de todos estos años. Muntañola, publicista y periodista, recuerda como la estrategia que siguieron para conseguir una alianza entre el diario y la televisión catalana TV3, les permitió crear nuevos espacios que en los inicios no existían: patrocinios, sobreimpresiones, spots y eslóganes tan identificativos como “Sempre amb el Barça”.
¡¡Ahhh!! Y no te pierdas la anécdota que vivió con Figo, Guardiola y Sergi Barjuán.

AAFF Prensa Muntanyola Sport 225x297 ESP

Esta mañana hemos compartido con todo el equipo el premio del Smile Festival. Gracias Ibericar por atreveros y gracias equipo, sois las mejores del mundo mundial !!


Smile Festival

De izquierda a derecha: Lorena Pineda, Vera Gottschall, Marc Muntañola, Paula Fernández, Ana Alonso.

La Oficina de Turismo de Noruega nos pide un proyecto: dar a conocer la ciudad de Stavanger y a la vez informar sobre la nueva ruta que lanza Vueling Barcelona- Stavanger.

Pero, ¿dónde está esta ciudad? Aprovechando el juego fonético, creamos la fanpage DONDESTAVANGER.COM como landing de nuestra campaña y dedicada a la búsqueda de un personaje: VANGER.

Conseguimos crear un bulo, un mito… ¿quién es Vanger? Y, lo más importante, ¿dónde está? (más…)

Centro Médico Teknon, uno de los hospitales líderes del sector sanitario privado en España, nos pidió un nuevo reto. El objetivo principal era la captación de usuarios interesados en el tratamiento de cáncer de próstata. Y como objetivo secundario, generar Branding, imagen y notoriedad de marca posicionándolo como un referente en el mercado.

Para conseguir estos objetivo teníamos dos puntos fuertes a comunicar, por un lado Centro Médico Teknon cuenta con especialistas en el tratamiento de cáncer de próstata reconocidos a nivel mundial. Y por otro, los tratamientos con tecnología punta (Cirugía Robótica) de los que dispone, nos permitía lanzar una potente campaña de comunicación dirigida como target prioritario a pacientes diagnosticados y como target secundario, la opinión pública general. (más…)

Para promocionar la nominación de Buenos Aires como capital internacional del libro en 2011 (galardón otorgado por la UNESCO), la artista argentina Marta Minujin ha recopilado más de 30.000 libros y ha erigido una gran torre con ellos. ¿Te parecen muchos? Pues que sepas que el récord de lectura de libros lo tiene una adorable ancianita escocesa que en 65 años ha leído la friolera de 25.000 ejemplares… ¡Casi para construirse su propia atalaya! (más…)

“¿Cómo que la gráfica no está todavía lista para imprimir? ¡Aprobé el concepto hace 10 minutos! Si eso con el Fotoshó se hace en un momento…”

Si eres diseñador/a o director/a de arte, no será la primera vez que hayas escuchado esta frase lapidatoria de boca de tus clientes. Ya sea por las prisas o por desconocimiento,

Option naturally the people generally tend to convert.

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en ocasiones éste diviniza tus herramientas de trabajo y te considera algo parecido a Flash. Mientras, a ti se te hinchan los… ánimos. (más…)

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