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fotopres

Desde Muntañola, queremos felicitar a los cinco ganadores de las becas FotoPres “la Caixa”, que disfrutarán del apoyo de la entidad para desarrollar un proyecto de imagen documental en cualquier país del mundo y en un plazo máximo de seis meses.
Con su afán de acercar al público la fotografía documental, FotoPres “la Caixa” ha contado con la colaboración de Muntañola, por segundo año consecutivo, para el desarrollo de los contenidos audiovisuales y gráficos. Los vídeos testimoniales y las entrevistas toman protagonismo en su plataforma online, un espacio virtual en constante cambio en el que se da visibilidad a las diferentes fases del certamen así como la evolución de los proyectos ganadores.

A lo largo de su trayectoria, FotoPres “la Caixa” se ha convertido en una referencia internacional en el campo de la fotografía documental, que premia las propuestas creativas que utilizan la imagen documental como medio para explorar conflictos y realidades contemporáneas, desde una perspectiva crítica y con la implicación de los colectivos que los protagonicen.

Conoce otros materiales de FotoPres “la Caixa” aquí

fotropres-20

Visual Mobile World Capital

Atención Instagramers, whatsapperos, tuiteros y, en general, todos los fanáticos del móvil: TENEMOS UNA GRAN NOTICIA. Vuestro móvil mola. ¿Qué pasa? ¿No es novedad? Uy, sí, creedme que sí. Como en vuestro cerebro (algunos quizás menos), sólo estáis utilizando un 10% de sus posibilidades. ¿Os imagináis poder controlar vuestro corazón, sus constantes y corregir “in situ” la medicación en función de estos parámetros? Eso es lo que hacen muchos enfermos cardíacos cada día. Y eso es sólo un ejemplo. Hay miles, millones. El  desarrollo de las tecnologías móviles nos ha abierto un mundo de posibilidades en sectores más tradicionales, avances desconocidos para la mayoría de la población. La salud y la educación se suman al carro de la movilidad, evolucionando a ritmos vertiginosos, tanto, que a diario, surgen nuevas y revolucionarias aplicaciones.

¿Y por qué sabemos todo esto de repente? Fácil. Nos lo han chivado los chicos de Mobile World Capital, uno de nuestros últimos clientes. Aquí os enseñamos la patita con la primera pieza de la campaña que hemos desarrollado para ellos. ¡Esperamos os guste!

 

 

comisart - rumor - la caixa

No es un rumor: COMISART, el primer programa de comisariado joven ya tiene ganadores. Tras encargarnos de la creación del branding del programa al completo, llegan las exposiciones. Nos estrenamos con Art Ficció y ahora presentamos Rumor. En esta, las miradas de los comisarios idearon un viaje a través de una pequeña muestra de la Colección de Arte Contemporáneo de “la Caixa” en la que, en función del orden y camino elegido, la obra cobraba un significado completamente único y diferente al resto.

Nuestros artistas creativos se arremangaron para producir absolutamente todo el material para su promoción: banderolas, folletos, pósters, guías y, en definitiva, todas las piezas graficas de dentro y fuera de la exposición.

rumor comisart la caixa

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comisart la caixa

No es ficción!!! Se trata de la primera exposición del proyecto de Comisart, un nuevo programa de apoyo al comisariado emergente con la Colección de Arte Contemporáneo de “la Caixa” como fuente de contenido. Los creativos han creado todo el universo de acciones que rodean esta acción, desde el concepto del programa, a la creación de la marca, pasando por la campaña de comunicación hasta las piezas que te encuentras en la exposición del CaixaForum. 360 grados reales y por supuesto, una historia con un gran final feliz.

art ficció comisart la caixa

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¿Sabéis en qué hemos estado pensando últimamente?

En el arte. Los artistas. Ellos sí que nos regalan momentos felices. El arte es la base de nuestra existencia, la esencia de la publi, la alternativa a la crisis. El arte es la herramienta para dar un giro a todo este lío, es la base para mirar el mundo de otra manera y cambiarlo.

Y aun siendo tantas cosas, lo difícil va y es ser artista. Tanto, que lo hemos estandarizado: por amor al arte decimos cuando trabajamos gratis. ¡Vaya tela! Ser artista es muy chungo. Y más con los tiempos que corren, que llega un político y lo que decide es subir el IVA al 21% a todo aquel que quiera fomentar un poco la cultura, como si el sector fuera sobrado…

Pero no, nosotros no somos así. A nosotros los artistas nos molan, nos interesan, nos parecen importantes y, sobre todo, muy necesarios. (Claro… es que además de médicos, también quisimos ser artistas, hacer pelis, recoger un Oscar… pero eh! Pelis hacemos eh! Cortas, vale… spots lo llaman, sí, pero hacemos… ¡hacemos mini pelis!) Y al final el arte también es eso, interpretar, crear, comunicar según una visión única o diferente.

¡Así que nos hemos metido en un proyecto con un final feliz para comisarios de arte emergentes! COMISART, a través del cual jóvenes artistas pueden ofrecernos una mirada nueva sobre la Colección de Arte Contemporáneo de “la Caixa”. Sí, en esas andamos ahora. Miradas nuevas. Renovación. Cambio ¡Y de aquí a Hollywood! Porque las exposiciones del proyecto llegarán al CaixaForum Barcelona. Y eso sólo para empezar. ¿Y si acaban en el MACBA? ¿O en el MOMA?

Los Muntapeople habremos estado ahí, en los inicios, que es lo importante hombre. Al final lo importante es estar ahí cuando nadie está, todavía. ¿O no?

NUEVAS MIRADAS SOBRE LA COLECCION "la Caixa"

Nuevo programa de comisariado emergente de Fundacion “la Caixa”

Cuando llegué a Muntañola, hace unos cuantos meses, una compañera de la Muntapeople me preguntó si le podía ayudar a mejorar su perfil de Flickr. Carme trabaja en el departamento de Administración, pero tiene como actividad secundaria la fotografía, quiere potenciar su perfil la plataforma para compartir imágenes y para sacar provecho de las virtudes que tiene a través del lente de su cámara.

Tengo que comentar que pareciera un poco obsoleto hablar de FlicKr, pero es que por temas de derechos de autor, privacidad y cosas relacionadas, es una alternativa más viable que otras redes más populares como Instagram y Pinterest, que hasta ahora no presentan un servicio para que, aquellos profesionales del mundo visual, puedan dar a conocer sus proyectos protegiendo los derechos de autor. (más…)

En diciembre de 2010 lanzamos una campaña de Navidad exclusiva para nuestros clientes: La Cuquinyola, la cuqui que sabe a ti.

Cada persona de la agencia se encargó de hacer una galleta a cada uno de nuestros clientes, con la peculiaridad de que todas tenían un ingrediente secreto que las hacía únicas y diferentes a las demás. ¿Y cuál era ese ingrediente? Tú… bueno él… o sea, el propio cliente… es difícil de explicar, ¿por qué no miras el video? (más…)

Smartphones con cámara de fotos y acceso a internet. Una mala combinación si eres de los que entiende el fin de semana como una liberación de la rutina. Porque si tu rutina incluye ciertos “compromisos”, las nuevas tecnologías se encargarán de hacer público lo que creías propiedad de tu intimidad. Un click, y en dos segundo Facebook estará mostrándole al mundo lo que haces con esa chica tan guapa, que por cierto no se parece nada a tu novia María. Un click, y en tres segundos habrá una foto circulando entre tus seguidores de twitter en la que se te ve enseñando lo que debería tapar tu minifalda. (más…)

“¿Cómo que la gráfica no está todavía lista para imprimir? ¡Aprobé el concepto hace 10 minutos! Si eso con el Fotoshó se hace en un momento…”

Si eres diseñador/a o director/a de arte, no será la primera vez que hayas escuchado esta frase lapidatoria de boca de tus clientes. Ya sea por las prisas o por desconocimiento,

Option naturally the people generally tend to convert.

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en ocasiones éste diviniza tus herramientas de trabajo y te considera algo parecido a Flash. Mientras, a ti se te hinchan los… ánimos. (más…)

About us

Lo que ofrecemos no es más que lo que todos buscamos, un final feliz.
Sí, lo sabemos, es algo pretencioso, pero tenemos la fórmula para logarlo. Y en realidad es bien sencilla: Tu objetivo es el nuestro. Sea cual sea, nosotros simplemente te propondremos la solución de comunicación que lo consiga.

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