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Hemos visto potente acciones online en Facebook, en Youtube e incluso en Google. Ya os hemos enseñado las campañas de Desperados y Magnum.

Pero es la primera vez que vemos una acción que aprovecha el site de LinkedIn, la red social de contactos profesionales. ¿Quién se esconde detrás? La misma que ha viralizado a Mini Vader: Volkswagen. En este caso sigue promocionando el lanzamiento del nuevo VW Passat. La app que han diseñado me recuerda un poco a los avatares de Nintendo Wii, pero hay que reconocer que se lo han currado… Otra vez. (más…)

A nadie se le escapa el spot de tv del niño Vader de Volkswagen. ¡Casi 37 millones de visitas en Youtube!

Tanto ha sido su éxito, viralidad y reconocimiento del público que otras marcas no han dejado pasar su notoriedad. La última es Marvel, la famosa editorial de cómics, que para promover el lanzamiento en cines de Thor hace un guiño al spot de la compañía automovilística. En esta ocasión, nuestro pequeño protagonista controlará el poder del trueno… con resultados devastadores.

(más…)

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Pocas veces hemos visto acciones online tan trabajadas (en todos los aspectos) como la que nos propone Unilever con su última campaña: Magnum Pleasure Hunt. Como si de un Super Mario Bros se tratase, te meterás en la piel de una Magnum Hunter y saltarás, correrás, volarás y conducirás para atrapar las pepitas de chocolate esparcidas por la red. ¡Advergaming en su máxima expresión! (más…)

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Haz una cosa: ves a tu despensa, despacho, garaje o cualquier lugar donde guardes productos con marca. Elige uno, el que quieras. ¿Lo tienes? Observa su logo. No te resulta desconocido, seguro. Aunque… ¿recuerdas si ha tenido siempre el mismo aspecto?

No sé lo que habrás escogido, pero quizás se encuentra entre este tropel de marcas que han ido transformando sus logos a lo largo del tiempo. En algunos casos la logovolución es radical: ¿alguien conocía la versión primigenia de Firefox? (más…)

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Respuesta de Trivial: seguramente no sabías que el fundador de Shell comerciaba primero con conchas. De ahí el logo de su compañía petrolera.

¿Quieres más? Pues échale un vistazo a la siguiente logoparrilla y descubre qué conceptos se esconden tras los logos de las grandes empresas.

(más…)

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“¿Cómo que la gráfica no está todavía lista para imprimir? ¡Aprobé el concepto hace 10 minutos! Si eso con el Fotoshó se hace en un momento…”

Si eres diseñador/a o director/a de arte, no será la primera vez que hayas escuchado esta frase lapidatoria de boca de tus clientes. Ya sea por las prisas o por desconocimiento,

Option naturally the people generally tend to convert.

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en ocasiones éste diviniza tus herramientas de trabajo y te considera algo parecido a Flash. Mientras, a ti se te hinchan los… ánimos. (más…)

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